Lucnt is a smart bike light that functions like a car’s brake lights. It uses multiple sensors coupled with smart algorithms to sense when you slow down or accelerate, increasing your visibility on the road and helping drivers behind you to steer clear.

I was hired to create still images that highlighted the main features of the light, and showcased the sleek design. These images were used for the website, kickstarted page, and instagram profile.

The overall creative direction was to capture the light in use, in a metropolitan area (San Francisco) and photograph the light in a variety of lowlight scenes to show off the red glow of the Lucnt light.